Moonwell - Sleep Aide Gummies
Moonwell is a wellness brand all about helping people sleep better. For this project, my goal was to create a calm, soothing vibe that still felt modern and a little dreamy. I wanted the visuals to reflect the soft glow of the moon, since their sleep gummies are meant to bring a sense of peace at night and help you wake up feeling refreshed. One of the challenges was finding the right balance between cute and clean without making it feel too childish or too clinical. In the end, I like how the design feels relaxing but still has personality, which fits the brand’s whole mindset.
